What are cookies?
Cookies are small data files stored on your computer when browsing the web. Cookies are used, for example, to register your online behavior, and remember your information for the next time you visit the same site.
Cookies can be useful to both the owner and the user of an online platform. By collecting information about the user, the owner can utilize the collected material to optimize the user experience and the site´s functionality. In the eyes of the user, a website could potentially come across as more customized and user-friendly when cookies are applied.
Click CTRL + SHIFT + DEL to get to the menu. By changing the settings in your internet browser you can prevent cookies from being saved. This, on the other hand, could potentially prevent you from accessing certain content on a variety of websites.
What use do cookies have on our online platforms?
Typically, we use the information collected by cookies for the purposes listed below:
- Functional information capsules and services: Information capsules are important to ensure the functionality of our own digital platforms, and they help lay the foundation of positive user-experiences.
- Service development: Information capsules help us keep track of how our digital platforms are used, while assisting us when we are looking at ways to improve. For example, cookies helps us recognize which sites that are most popular, and what links the user clicked to access the page. Additionally, cookies keep track on how much time users spend on our online platforms.
- User-analysis: We use information capsules to collect statistics regarding the number of visitors at our online platforms. Simultaneously, they also calculate the effect of advertisement. This gives us the opportunity to evaluate information collected. For example, we are able to register if marketing materials and email newsletters have been opened, and if the users have clicked the links visible inside them.
- Targeted marketing: through the help of information capsules we also collect important information that allows us to make advertisements, or content, targeted at specific
Listed below you will find systems that places cookies on your internet device when you are entering our online platforms:
- Google Analytics: webstatisics. Is used to track user behavior combining multiple platforms in relation to website analysis.
- Google Ads: Conversion tracking and remarketing. Are used to:
a) measure conversions
b) display targeted advertising based on content you have seen when visiting our online platforms.
- Facebook: Social buttons, conversion-tracking, and retargeting. Is used to:
- display social buttons within digital channels
- measure conversions
- display targeted advertising based on the content you have seen when visiting our online platforms.
- LinkedIn: Social buttons. They are used to display social buttons in digital platforms.
- Hotjar: Is used to track users across multiple pageviews in relation to analysis, marketing, and sales.
Your information is kept safe and stored in our database until you ask us to delete it. You can easily do that by sending us an email: firstname.lastname@example.org